A new era of automation is here, and investors are paying attention
Automation is on the rise as manufacturing returns to the U.S. Here’s why a focus on automation could potentially pay off for today’s investors.
Investors are starting to double down on automation, the latest technological trend to transform a wide range of sectors. Manufacturers lead the way in leveraging robotic process automation (RPA) for tasks ranging from painting to welding. In the hospitality sector, we see restaurants deploying self-service kiosks and robo-cooks. Meanwhile, the retail industry is grappling with the e-commerce boom by employing robots in warehouses and distribution centers.
Recent studies show that 41% of executives planned on maintaining their current automation spend as of September 2022, while 52% intended to increase it over the next year.
Automation is forecast to grow rapidly through 2030
In 2019, just 2.7 million robots were deployed globally.
A case in point is the North American automotive industry, which saw the number of installed industrial robots shoot up by 30% from 2021 to 2022.
Government policies and technological trends are catalysts for automation
The recent U.S. focus on domestic manufacturing, spurred by the necessity for job creation, secure supply chains, and intellectual property protection, brought 210,000 manufacturing jobs back to the U.S. in 2022.
Legislative measures like the Trump administration's tariffs and the Biden administration's enactment of the CHIPS Act have strengthened both reshoring and automation. The CHIPS Act provides $52.7 billion to boost domestic semiconductor production and research, which is critical given that semiconductors underlie much of today’s advanced automotive capabilities.
The rise in automation is also being fueled by the technological landscape. Today’s advanced semiconductors make robots smarter and more capable, while 5G connectivity links industrial machines and factories. Advancements in software, component, and vision systems are making automation more efficient, precise, safe, and useful. Meanwhile, U.S. manufacturers’ machinery is older than ever before—averaging 11 years versus the typical 8 years—which suggests factories are overdue to adopt new technologies.
The multi-pronged benefits of automation for companies
More than 80% of CEOs see inflation as today’s most likely business disruptor.
Given the challenges of the past few years, businesses need every advantage. Some 95% of professionals list automation as a key component of their transformation strategies, and 94%
claim it’s helping address supply chain issues.
By turning to automation, companies may see the following benefits:
- Increased precision and productivity: In manufacturing and assembly, automation can both scale up and speed up processes without sacrificing safety or quality.
- Reduced costs: Automation allows companies to maximize their resources and reduce employee time spent on processes. Automation tools don’t require sick leave, PTO, or even sleep.
- Improved employee experiences: Automation relieves employees of dull, repetitive tasks, and can create a safer working environment. About half of the respondents in a 2021 Nintext study said they would move to a new organization if the new role had fewer manual processes.
{https://www.nintex.com/blog/the-economics-of-automation/;Nintex (9/23/2022): The Economics of Automation: Why automation is the key to growth in a challenging economy, and how to invest in the right automation solution} - Enhanced business continuity: Automation can give companies the foundation they need to remain fully operational, even in uncertain times, as it can decrease employee workload and turnover, boost productivity, and raise customer satisfaction, all while cutting costs.
While automation has high upfront costs, it offers companies the potential for an incredible return on investment. Estimates show RPA investments generally have a payback period under 12 months and can yield a 262% return in just 36 months.
How automation relates to today’s labor landscape
The tight labor market is propelling automation, especially in sectors like manufacturing and warehousing, where labor shortages pose significant challenges. As younger demographics are increasingly reluctant to take up these roles, businesses are resorting to automation to bridge the gap.
While automation can lead to job displacement, it's also likely to lead to job growth by boosting productivity, reducing the cost of goods and services, and encouraging customers to spend
more. Some estimates suggest that less than 10% of jobs can be completely automated.
Automation at a crossroads
For investors, the way forward is promising. Through 2025, we expect the global robotics market to grow by 10% to 15% annually as everyone from the food and beverage industry to the automotive market adopts robotic technology in some form.
For American companies, automation brings the potential of increased productivity, improved reliability, and higher profits with less reliance on human labor. With government policies supporting domestic manufacturing, and technological advancements driving what’s possible with automation, this area presents a potential opportunity for today’s investor.
Companies shown are for illustrative purposes only.
AXA IM and BNPP AM are progressively merging and streamlining our legal entities to create a unified structure
AXA Investment Managers joined BNP Paribas Group in July 2025. Following the merger of AXA Investment Managers Paris and BNP PARIBAS ASSET MANAGEMENT Europe and their respective holding companies on December 31, 2025, the combined company now operates under the BNP PARIBAS ASSET MANAGEMENT Europe name.