Evolving Trends

Discover a single point of access to the five major long-term growth themes we have identified in the entire evolving economy

Investing in the trends an evolving economy has to offer

Economies and companies are evolving to take advantage of megatrends such as new technology and shifting demographics . 

Companies are increasingly global and multi-sector in their approach, but many investors’ approach to equities has remained the same.  

We believe that the trends captured by the evolving economy give investors access to the best opportunities for long-term structural growth, by identifying companies that are tapping into multi-decade demographic and technological changes, regardless of their region or sector classification. 

The evolving economy trends shaping the pace of change are: 

  • Ageing and Lifestyle: The global share of people aged 60+ will increase by 42% from 2018 to 2030, 5 times faster than the under 60s1 .  
  • Connected Consumer: Only 13% of global retail sales are transacted online, with COVID-19 likely to further accelerate the shift from offline to online.2  
  • Automation: The global robotics market is expected to grow around 10-15% a year until 2025.3
  • Clean Tech: It is estimated that annual investments in renewable energy will need to triple to $800bn by 2050 to fulfil key global decarbonisation and climate goals.4
  • Transitioning Societies: A major wealth shift is set to occur over the net decade, as around 3bn people are expected to move from poverty into the middle class.5
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Evolving Economy

What is the Evolving Economy?

Discover the five themes that we believe will shape the way companies operate in future.

Find out more
How can investors access the evolving economy?

To help people invest in the companies that are embracing these changes, we have adapted our internal research capabilities to incorporate the five main trends that we believe represent the future for long-term fundamental growth investing.


Ageing and lifestyle

The number of over-60s6 is expected to triple in size between 2000 and 2050, creating challenges for companies and individuals.

Evolving Economy

Connected consumer

Only 18%7 of global retail sales are transacted online, which will likely increase as smartphone adoption rises globally.

Evolving Economy


Forecast to grow 10-15% annually until 20258, the robotics industry is rapidly changing how we live and work.

Evolving Economy

Clean Tech

Innovative companies are creating solutions to address pressures on scarce natural resources and the need for greenhouse gas emission reduction.

Evolving Economy

Transitioning societies

The growth of the global middle class is at a 150-year high9, boosting consumption in Asia and in the developing world.


No assurance can be given that the Evolving Trends strategy will be successful. Investors can lose some or all of their capital invested. The Evolving Trends strategy is subject to risks including counterparty risk, geopolitical risk and the impact of any techniques such as derivatives. 


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    This page is for informational purposes only and does not constitute on the part of AXA Investment Managers or its affiliated companies an offer to buy or sell any investments, products or services and should not be considered as a solicitation or as investment, legal or tax advice. The strategies discussed herein may not be available in all jurisdictions and/or to certain types of investors. Due to its simplification, this document is partial and opinions, estimates and forecasts herein are subjective and subject to change without notice. There is no guarantee forecasts made will come to pass. Data, figures, declarations, analysis, predictions and other information in this document is provided based on our state of knowledge at the time of creation of this document. Whilst every care is taken, no representation or warranty (including liability towards third parties), express or implied, is made as to the accuracy, reliability or completeness of the information contained herein. Reliance upon information in this material is at the sole discretion of the recipient. This material does not contain sufficient information to support an investment decision. Any reproduction of this information, in whole or in part is, unless otherwise authorised by AXA IM, prohibited.